Initials, Inc. is a homegrown success story. Started by sisters Britney Vickery and Ivy Hall (nee Copeland) in 2005, the business has grown to 2013 revenues of over $17.8 million and a 2014 ranking of 930 in Inc. magazine’s top 5000 companies in the US. The company is a direct selling enterprise that utilizes home parties to sell handbags, accessories and other home organization products.
Started ten years ago in the spare bedrooms of the sisters’ homes, the company now occupies a large space in the former Clarkesville Mill. Accolades have come every year including two years of receiving the Direct Selling Association’s Ethos award as well as outstanding Georgia Citizens. Magazines and appearances on the Today show as well as Bloomberg Finance have vaulted the sisters to the top of the business world while keeping their small town roots.
Last week the company announced that Hall would be stepping down from her position at the company. The press release reads:
“After ten incredible years of working together to build Initials, Inc. we are announcing that Ivy has made the decision to step out of her role as both Chief Creative Officer and Co-Owner of Initials, Inc. This is a planned and purposeful step that we have been preparing for some time.
We are both excited, personally and professionally, as we usher in a new chapter for our lives and the company. We have proactively worked to see that Initials, Inc. will continue to thrive by serving families and the community in a strong way.
As the Vickery family looks forward to the next chapter with Initials, Inc., we are all grateful for your support over the last ten years and continued support in the years to come. Thank you.”
In an interview with Now Habersham, Hall shared that she is taking a “radical sabbatical” after feeling “led in a different direction.” She stated that she is “100% rooted” in the Habersham community and intends to spend time with her family including her two children, ages 10 and 12. She has a few “bucket list” items she wants to check off as well.
Hall says that the decision to leave was not approached lightly but very deliberately with a deep concern to “protect the people we serve” and the business that she and her sister have worked so hard to build so that Initials is able to experience continued growth.
