A German manufacturer is investing $45 million in a new manufacturing facility in Banks County. The plant will bring with it 100 new jobs.
Gov. Nathan Deal announced the move Monday by SELIT North America. The company produces polystyrene foams.
“This facility in Banks County will provide the company with access to a robust workforce and close proximity to the Southeastern market for ideal production conditions and shorter delivery times,” Deal said in his announcement. “I am encouraged to see yet another leading European company locate here, as our efforts to build international relationships continue to translate into real investments.”
Based in Germany, SELIT Europe was founded in 1948 and has become Europe’s leader in the production of underlayment foam solutions for floating flooring. Its U.S. affiliate, SELIT North America, is family-owned and holds the largest market share in its North American niche market.
“Our product pipeline is full with innovative ideas to add value to the do-it-yourself sector and the flooring industry to the benefit of craft businesses as well as home repairers throughout North America,” says Marco Seitner.
“Georgia, and particularly Banks County, have emerged as our preferred location and partners due to their highly professional approach towards economic development,” said Selit NA shareholder Rouven Seitner. “The strong cultural fit between the Georgian ‘way of doing business’ and our family company with German roots makes us the perfect match.”
Georgia has had continuous representation in Europe since 1973. German-affiliated companies employ more than 22,100 Georgians across the state.
Executive Director of the Development Authority of Banks County Hannah Mullins extended her thanks to those who helped bring the project to the area. “We are optimistic about the positive impact SELIT North America will have, not only on Banks County, but on the Northeast Georgia Region as a whole,” she says.
