On Tuesday, May 13, 2025, The Mindful Market will officially celebrate its opening with a ribbon cutting ceremony hosted by the Habersham County Chamber of Commerce. The event is set to take place from 10:00 AM to 10:30 AM at the store’s recently opened location at 1363 Washington Street, Clarkesville, GA 30523.
Though the store has been quietly operating for the past seven weeks, the ribbon cutting marks its symbolic debut as a cornerstone of health-conscious, eco-friendly retail in the heart of Clarkesville.
The Mindful Market is not your typical shop—it’s a purpose-driven, low-waste, eco-friendly boutique that offers a carefully curated selection of refillable, organic, and sustainable products. The goal? To empower the local community to live more intentionally, reduce environmental impact, and minimize exposure to harmful chemicals.
Owner Whitney Keller’s commitment to the cause is deeply personal. A survivor of Endometrial Cancer, Keller’s health journey transformed into a mission when she struggled to find safe, chemical-free products that actually worked and smelled pleasant. That frustration ignited a passion, and eventually, a career.
“When I was first diagnosed, I began looking at everything I put in and on my body,” said Keller. “I realized just how many everyday products contain harmful chemicals—many of which are linked to cancer, hormone disruption, and respiratory issues. I had to do something—not just for myself, but for others trying to live healthier.”
Her vision is now a reality. With shelves stocked with everything from shampoo, toothpaste, and deodorant to eco-friendly cleaning supplies and even olive oil, The Mindful Market gives customers access to high-quality goods that don’t compromise health or sustainability.
According to Keller, customer feedback has been overwhelmingly positive, with many reporting noticeable differences in their skin, breathing, and overall well-being after switching to cleaner alternatives.
One of the shop’s standout features is its easy-to-use refill system. Shoppers can purchase a bottle or bring their own containers—even from the free, donated collection available in-store. Each container is weighed and tagged before filling, allowing customers to pay only for the product—not the packaging. This simple, practical system significantly cuts down on plastic waste and cost.
Another favorite is the washable straws. So many parents have concerns about the inability to be certain the straws are clean inside. These straws separate lengthwise and are able to be cleaned properly to make sure mold does not grow inside as is often seen with sippy cups and water bottles.
Keller’s mother, Jill Fry Smith, plays an integral role in the daily operations of the store, supporting her daughter’s vision and helping customers understand how the store works and why it matters.
Low-waste living and chemical-free products aren’t just trends—they’re essential steps toward protecting our planet and our health. Chemicals like parabens, phthalates, and synthetic fragrances, commonly found in personal care and household products, have been linked to a host of health problems. Meanwhile, single-use plastics continue to choke our oceans and overburden landfills. Businesses like The Mindful Market offer a much-needed alternative.
As Clarkesville continues to grow, The Mindful Market is a timely and meaningful addition to the community—one that encourages conscious living, mindful consumption, and environmental responsibility.
Everyone is invited to attend the ribbon cutting, explore the store, meet Whitney and Jill, and learn more about how making small, informed changes can have a lasting impact.
For more information, please contact Alex Michelle at the Habersham County Chamber of Commerce or call (706) 969-48
